Canon EOS 90D image

Canon EOS 90D

Today Canon has announced the EOS 90D, an impressive update to a popular series. The EOS 90D features a higher resolution for stills and video than its predecessor, the EOS 80D, and it borrows features from highly praised high end cameras, the EOS 7D mark II and EOS 1DX mark II.

Canon EOS 90D

The EOS 90D is the latest in a series of cameras that started with the 10D in 2003, in its time the 10D was a very advanced camera boasting a whole six megapixels. Designed for enthusiasts, the series continued to bring excellent imaging performance to Canon users throughout the years. In 2013, the seventh body in the range, the EOS 70D, became a favourite for vlogging as it combined HD video recording with dual-pixel AF for accurate focus tracking while recording.

Released today, the EOS 90D has improved the 10D’s pixel count sevenfold, brings improved high speed shooting up to 10fps and the option of 4K video recording. The series has always been an ideal starting point for photographic enthusiasts, or a step-up after learning with an entry-level DSLR; and the EOS 90D is also a worthy backup body for any professional kit bag.

Headline specs for the EOS 90D

• High Speed continuous shooting: up to 10fps
• 32.5 mega pixel APS-C (crop) CMOS sensor
• 45 cross type AF points with joystick AF point controller
• Intelligent Tracking and Recognition focus system (iTR)
• 4K filmmaking and Dual Pixel CMOS AF
• Maximum ISO 25,600 – expandable to 51,200
• Wi-Fi and Bluetooth® enabled
• 220,000-pixel RGB+IR metering sensor
• Variable-Angle touchscreen to shoot from all angles

Pro technology in a smaller body

The EOS 90D contains the latest DIGIC 8 processor that enables 4K video recording and a high-speed stills frame-rate of 10 frames per second in RAW or jpeg. The AF tracking technology uses 45 cross type AF points and an iTR focus system found in Canon’s flagship models, the EOS 1DX mark II and EOS 7D mark II. iTR uses the phase detection focus points and the 220,000 pixel rgb metering sensor to identify subjects and maintain consistent focus tracking. New to the series is a long awaited ergonomic feature, the AF point joystick control. Positioned close to the AF-ON button on the back of the body, it allows the thumb to flick quickly between moving the AF point and locking on to your subject, without taking your eye away from the viewfinder.

Affordable, better reach, compatible with the entire EF & EF-S lens range.

The APS-C sensor size is smaller than a “full frame” 35mm sensor as a result the sensor receives light from the best and sharpest central portion of any full-frame lens. This cropping has the effect of pulling the subject closer, ideal for shooting distant subjects for sport and wildlife photography. It also means the EOS 90D available at a more accessible price than its full frame counterparts. Also more affordable are EF-S lenses, designed specifically for crop-sensor cameras the optics do not have to be as large as lenses made for full-frame camera bodies making the kit smaller and lighter, as well as cheaper.

The EOS 90D body only is £1209.00 including VAT at release, there are also kits with lenses available. Please contact our sales team for the latest prices.

To order the camera or for more information from our expert sales team call us on 0207 582 3294 or email us at sales@fixationuk.com

FUJIFILM Cameras

Fujifilm Week

Exclusive deals on Fujifilm

For this week only we have special offers on a wide range of Fujifilm equipment. Get great deals on your next purchase. Only available this week: 19th – 23rd August

To find out more come in to see us in our London showroom, call our sales team on 0207 582 3294 or email sales@fixationuk.com

Fujinon Lenses XF and GF

Fujifilm has developed an impressive stable of lenses to suit a wide range of shooting situations. Compact primes for lightweight travel, fast wide-angle lenses for weddings and low-light events, telephoto zooms for press and sport, and the GF series for their medium format system. The manufacturer has always kept us keen with road-maps of new releases. This week you can save 10% on selected lenses and take advantage of a host of other offers including 0% finance* on selected items.

XF Lenses 10% discount

Fast prime lenses
Fujifilm 14mm f2.8 R XF Fujinon Lens
Fujifilm 16mm f1.4 R WR XF Lens
Fujifilm 23mm f1.4 XF R Fujinon Lens
Fujifilm 35mm f1.4 R Fujinon Lens
Fujifilm 50mm f2 R WR XF Lens
Fujifilm 56mm f1.2 R XF Fujinon Lens
Fujifilm 90mm f2 R LM WR XF Lens

Compact primes
Fujifilm 18mm f2 R Fujinon
Fujifilm 23mm f2 R WR XF Lens
Fujifilm 27mm f2.8 XF Lens
Fujifilm 35mm f2 R WR Fujinon Lens
Fujifilm 60mm f2.4 R Macro Fujinon

Fast Zooms
Fujifilm 10-24mm f4 R OIS XF Fujinon Lens
Fujifilm 16-55mm f2.8 R LM WR Fujinon Lens
Fujifilm 50-140mm f2.8 WR OIS XF Lens
Fujifilm 50-140mm f2.8 WR OIS XF Lens kit with 1.4X Teleconverter
Fujifilm 100-400mm f4.5-5.6 R LM OIS WR Fujinon Lens
Fujifilm 100-400mm f4.5-5.6 R LM OIS WR Fujinon Lens kit with 1.4X Teleconverter

GF Lenses 10% discount

Selected lenses from the GF range are reduced this week by 10% and some are available with 0% finance over 24 months* an ideal opportunity to spread the cost if you are adding to your lens range or investing in a new system. The Fujinon lenses for the GFX range are produced to the highest standard capable of resolving superb detail on the most demanding imaging sensors.

Prime lenses
Fujifilm GF 23mm f4 R LM WR Lens
Fujifilm GF 45mm f2.8 R WR Lens
Fujifilm GF 50mm f3.5 R LM WR Lens
Fujifilm GF 63mm f2.8 R WR Lens
Fujifilm GF 110mm f2 R LM WR Lens
Fujifilm GF 120mm f4 R LM OIS WR Macro Lens
Fujifilm GF 250mm f4 R LM OIS WR Fujinon Lens

Zoom Lenses
Fujifilm GF 32-64mm f4 R LM WR Lens
Fujifilm GF 100-200mm f5.6 R LM OIS WR Lens

Savings on Camera Bodies

Trade-in bonus

If you are thinking of switching systems or upgrading your current Fujifilm body to the latest version now is a great time to trade in with an additional £100 trade in bonus on selected bodies available all week**. When a trade in bonus is applied you still receive the full trade in value of your camera plus the extra offered by the manufacturer e.g. when you trade in a camera worth £500 during a £100 trade in bonus offer you could put £600 against your next purchase**

£100 trade in bonus available** when purchasing:
Fujifilm X-T2 Digital Camera Body
Fujifilm X-T3 Digital Camera kit with XF 18-55mm + XF 55-200mm Lens
Fujifilm X-T3 Digital Camera Body
Fujifilm X-H1 Digital Camera Body with Vertical Battery Grip
Fujifilm X-Pro2 Digital Camera Body

10% off Selected Fujifilm Batteries

The NP-125 battery for the GFX 50R and GFX 50S and the NP-W126s battery compatible with the X-Pro2 and X-T2 and XT-3 bodies are reduced this week by 10% a great time to add some spares to your kit to keep you shooting on long trips and in remote locations.

To find out more call our sales team on 0207 582 3294 or email sales@fixationuk.com

*Credit is subject to application and status. Barclays Partner Finance act as the lender. Please contact us for full terms & conditions and of our finance.

**Trade-in bonus is applicable when trading in any working DSLR or mirrorless camera when purchasing a new camera listed above. Offer ends 23.08.19. A DSLR or mirrorless camera is defined, for this purpose, as a digital camera comprising of a body utilising separate interchangeable lenses. This excludes cameras with a fi xed or built-in lens

CANON WEEK image

Canon Week

Exclusive deals on Canon

For this week only we have special offers on a wide range of Canon equipment. Get great deals on your next purchase. Only available this week 29th July – 2nd August

To find out more come in to see us in London and Manchester, call our sales team on 0207 582 3294 or email sales@fixationuk.com

Half-Price Sensor Cleaning

While you are with us, take advantage of our half price Sensor cleaning offer for Canon crop sensor, full-frame and mirrorless cameras. Running throughout Canon Week in London and Manchester our technicians will save you hours of retouching time. For more information visit our Sensor Cleaning page.

EF Lenses

L Series lenses from Canon are at the heart of the Canon brand. Offering fast autofocus, incredible sharpness and some of the fastest apertures in the industry, their zoom, prime and super telephoto lenses are the go-to tools for professional photographers around the world. The EF mount has one of the widest ranges of focal lengths available including specialist optics for macro and perspective control There are discounts on a lot of L series lenses, here are some of our Canon Week highlights…

Tilt & Shift Lenses 10% discount

Canon TS-E lenses give you precise control over converging lines and depth of field via movements similar to those seen in technical cameras. The workhorse of the architecture and interiors photographer they are also used by time-lapse producers and videographers for their depth of field effects.
TS-E lenses are Manual focus lenses the E in TS-E stands for electronic aperture as the lens is wide open while composing and stops down automatically when the shutter is released.

Macro Lenses 10% Discount

There are two stand out lenses in the Canon Macro range the EF 100mm ƒ2.8L IS USM is phenomenally sharp, a mainstay of product and beauty photographers alike for it’s fantastic rendition of detail.
Second up is a real curiosity: The MP-E 65mm ƒ2.8 1-5x Macro is more microscope than traditional lens. Starting at a 1:1 reproduction ratio the lens can focus so close to your subject it can produce images at 1:5 to reveal details almost imperceptible to the human eye.

Super Telephoto 10% discount

Canon are so well established in sport and wildlife because of their high speed bodies and lenses that are fast enough to match. Pioneers of high speed lens technology Canon keep making their super tele lenses faster and to the relief of users lighter with each new version. Available for Canon week with 10% discount are the primes:
EF 300mm ƒ2.8 L IS II USM
EF 400mm ƒ2.8 L IS III USM
EF 400mm ƒ4.0 DO IS II USM
EF 500mm ƒ4.0 L IS II USM
EF 600mm ƒ4.0 L IS III USM

And Zoom lenses:
EF 70-200mm ƒ2.8 L IS III USM
EF 70-300mm ƒ4-5.6 L IS USM
EF 100-400mm ƒ4.5-5.6 L IS II USM

More discounts are available, to find out more call our sales team on 0207 582 3294 or email sales@fixationuk.com

NEW RELEASES FROM SONY | FUJI | CANON AND SIGMA image

New releases from Sony | Fuji | Canon and Sigma

Sony introduces high-resolution Alpha 7R IV Camera with world’s first 61.0 MP back-illuminated full-frame image sensor

The Sony A7R IV mirrorless camera features an impressive 61MP full-frame sensor, making it the highest resolution camera in its class on release. The newly developed sensor is back-illuminated and offers up to 15-stops of dynamic range. The A7R IV also features the same pixel-shift multi-shooting mode as found in the A7 III, creating stunning 240MP images.X-T2_BK_18-55mm_FrontLeft_White
Main Features

  • A brand new back-illuminated 35mm full-frame 61MP image sensor – a world’s first
  • 15-stop of enhanced dynamic range
  • 5-axis Optical In-Body Image Stabilisation
  • Superior AF performance: 567 phase-detection points, covering 74% of the frame
  • Real-time tracking iAF for both humans and animals
  • Built for video: Full sensor width capture, oversampled 6K for 4K capture, touch tracking.
  • Real-time iAF tracking for video – a first for Sony
  • Digital audio interface in camera – another first for Sony
  • A reliable professional tool: Dual UHS-II slots, refined focus control, 2.4+5GHz WiFi,
  • 5.76 million dot UXGA OLED viewfinder
  • USB-C connecton

 

Sony releases long-awaited FE 35mm F1.8 lens

The lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from table-top photography to the great outdoors. Fast, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills

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Main Features

  • Standard prime lens with fast F1.8 aperture
  • Quiet, reliable AF tracking for movies as well as stills
  • 9-blade circular aperture for smooth bokeh
  • An aspherical element for high corner-to-corner resolution
  • Dust and moisture resistant design

 

Sigma has launched a newly developed, high-performance lens series for full-frame mirrorless cameras

The Sigma 45mm F2.8 DG DN  “Contemporary” is compact  in size while maintaining high image quality and is compatible with full-frame mirrorless cameras.

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Main Features

  • Mount with dust- and splash-proof structure
  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 7-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The Sigma 35mm F1.2 DG DN  “Art” enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field.
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Main Features

  • Full-time manual mode
  • Hood with lock
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The Sigma 14-24mm F2.8 DG DN  “Art” is a large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras. While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

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Main Features

  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount

 

The new Canon RF 24-240mm f4-6.3 IS USM Lens is the perfect travel companion with its portable, versatile 10x zoom lens for the EOS R system that’s ideal for everything from wide-angle landscapes to frame-filling portraits, and even close-up sport and wildlife. This lens represents a new standard in full-frame image quality, especially at this focal range.

X-T2_BK_18-55mm_FrontLeft_WhiteMain Features

  • Versatile 10x zoom range: Focal lengths covering 24-240mm
  • Near-silent Nano USM focusing: Fast for stills; smooth for video
  • Five-stop Image Stabilizer: Protects against blur from camera shake
  • Weighs just 750g: Portable lightweight design
  • Circular, seven-bladed aperture: For smooth, natural bokeh
  • Large lockable zoom ring: Turns through 100°
  • Clickless 1/8-stop aperture control: When shooting movies
  • Customisable control ring: Adaptable to the way you work
  • Full-time manual focusing: Take control at any time
  • Built for the EOS R system: Maximise the performance of your EOS R

FUJIFILM has launched their latest addition to the X Series lens lineup.

The FUJINON XF16-80mmF4 R OIS WR is a compact 5x zoom lens that covers a range of focal lengths from wide angle to mid-telephoto with a constant F4 aperture

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Main Features

  • Advanced image quality
  • Compact, lightweight and stylish design for superior operability
  • Powerful OIS
  • Fast and silent autofocus
  • The lens barrel is sealed at 10 locations making the lens dust and weather resistant and capable of operating at temperatures as low as -10°C

 

FUJIFILM launchesits their smallest GF lens yet for the GFX Large Format System,  the FUJINON GF50mmF3.5 R LM WR which is the tenth lens for GFX large format system

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Main Features

  • Outstanding image quality
  • Compact 84x48mm and weighing only 335g.
  • High performance, fast and silent.
  • Durable,  sealed in ten places, making it dust and weather resistant

 

 

 

SONY ANNOUNCES TWO NEW TELEPHOTO LENSES image

Sony announces two new telephoto lenses

Sony has just announced two new models in its ever growing E-mount lens lineup. The FE 600mm f/4.0 GM OSS and FE 200-600mm f/ 5.6-6.3 are both super-telephoto optics built to withstand the rigours of professional use. This announcement furthers Sony’s growth into the sport & press photography market.

The FE 600mm f4 GM OSS is the longest prime lens from Sony to date. It’s announcement follows the FE 400mm f2.8 GM OSS which was released June 2018 and has been incredibly well received. These two focal lengths are classics in sport and wildlife photography, delivering fantastic detail from distant subjects, even in difficult lighting conditions.

Our own Donal Ogilvie had the chance to try both lenses briefly last week. On the 600mm lens, he says:
“Super light for a lens of this class, put it next to an older SLR mount 600mm f4 and the difference is amazing. Not front heavy at all, weight is well distributed, one could shoot this hand held quite easily. Autofocus is superfast, even with teleconverters, built to keep up with the A9’s 20fps (and allegedly beyond!) Likely to be very limited supply.”

Our sales team is ready to field all your enquiries and, as ever. Call us on 020 7582 3294 or email sales@fixationuk.com

600mm Key Features

  • Fast, precise and quiet auto-focus driven by two XD linear motors
  • 11-blade circular aperture mechanism
  • Balanced Magnesium alloy construction makes panning easier
  • Lightest lens in it’s class at approximately 3040g
  • Compatible with Sony’s 1.4x and 2.0x E-mount tele-converters
  • Hard controls built into lens for immediate control in the field

Sony FE 600mm f4 GM OSS

The FE 200-600mm f5.6-6.3 G OSS is the furthest reaching zoom in the G lens series from Sony. The lens is designed with a fixed barrel length so all the zoom movements occur within the lens. The elimination of elements that extend and retract whilst zooming offers enhanced sealing against dust and moisture, making the lens a real workhorse for photographers needing one lens as a solution to shooting at multivarious distances.

Donal on the 200-600mm:
“Handling was excellent as the internal zoom and focus construction means it doesn’t alter in size in actual use. Autofocus was snappy and precise, even with tele-converters attached. Image quality looked superb, across the entire frame. Solid construction, not super light but, for a lens of this magnification range, I thought it balanced well on the camera. This will be a very popular lens with all kinds of photographers professional and enthusiast alike.”

Again the sales team are on the case with an order book and are ready to field your enquiries. Contact sales@fixationuk.com for more info or call us on 020 7582 3294

Sony FE 200-600mm f5.6-6.3 G OSS

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