FUJIFILM X-T4 MIRRORLESS DIGITAL CAMERA

Fujifilm X-T4 mirrorless digital camera

The Fujifilm X-T4 is a compact mirrorless camera body with a 26.1 megapixel, APS-C sensor. New materials and new technology are employed to make the X-T4 an amazing camera with in body image stabilisation and longer battery life.

Fujifilm state that the X-T4 is the pinnacle of the X series. The 26.1 megapixel APS-C sensor will reproduce excellent details while maintaining high continuous shooting speeds and high definition 4K video recording. The Fujifilm X-T4 has launched at £1,549 in black or silver. See it for yourself in our showroom on Friday. For more information or to place an order call the sales team on 0207 582 3294 or email us at sales@fixationuk.com

New developments in detail:

New developments have been made to the: Shutter unit, AF Algorithm, image stabilisation (new to the X-T series), film simulation modes, camera battery.

IBIS – In Body Image Stabilisation

Highly anticipated, an IBIS system has been on the Fujifilm photographers’ wish list for a long time. The Fujifilm X-H1 had the first version of the technology for Fujifilm, but it required a larger chassis. The X-T4 is the first X-T series body to feature the technology and the newly designed sensor stabilisation is 8x more sensitive, 30% smaller and 20% lighter than the unit found in the X-H1.

The world’s fastest shutter

The new shutter in the Fujifilm X-T4 can shoot up to 15 frames per second, faster at the time of writing, than any other mirrorless APS-C or larger-sensor mirrorless camera. In normal use, when shooting with live-view, the fastest speed is 8 frames per second. The shutter’s shock-absorbing structure has been re-designed to aid the IBIS system’s stabilisation. The new shutter is 30% quieter than the X-T3, and it is more durable. The X-T4 shutter is rated up to 300,000 actuations.

AF Algorithm

Tracking AF has been dramatically enhanced with double the AF tracking success rate of the X-T3. The Face / Eye AF performance has also been improved in the X-T4. This enhanced tracking makes focussing and shooting portraits easier than ever before.

ETERNA bleach bypass

This new film simulation mode emulates an alternative colour film processing technique. The result is low saturation and high contrast images straight from the camera. The technique it is based on skips a bleaching stage in traditional colour film processing which would removes the silver (black and white) particles in the film adding more grain. Fujifilm digital cameras feature a wide range of film simulation options.

Battery Life

The FujiFilm X-T4 uses a new battery, the NP-W235 has 1.5x the capacity of the NP-W126s, which powered the X-T3. In Fujifilm tests the new battery will power the X-T4 for 500 frames per charge. The optional VG-XT4 battery-grip holds two additional batteries. This can increase the battery live to 1,700 frames.

For more information, to request a quote or to place an order call the sales team on 0207 582 3294 or email us at sales@fixationuk.com

VLOGGING GUIDE | FUJIFILM X-T2

Vlogging Guide | Fujifilm

Thinking of starting a YouTube channel, or sharing videos of your exploits on Facebook, Instagram or another social media platform? Then you’ll want to pick up one of the best cameras for vloggers.

When you’re looking for a great camera for vlogging, there are a number of different factors you have to consider. It’s a given that you need the camera to be able to capture high-quality video, in at least Full HD if not 4K, but there are other things too.

A good vlogging camera should have an external microphone socket so that you can produce top-quality sound for your videos (most cameras’ on-board mics simply won’t cut it for anything but the most amateurish productions). It needs a decent LCD screen for monitoring, should have solid battery life, and ideally shouldn’t be too large and bulky, as you’ll be taking it with you to shoot on location.

People buy vlogging gear for all different reasons – maybe you’re planning to start a YouTube channel, maybe you want to offer your clients an additional service, or maybe you just fancy mucking about with some behind-the-scenes videos of your shoots.

Previously in our vlogging cameras series we looked at a fantastic option – the Nikon D7500. Now we’ve got another recommendation to share with as one of the best choices for vloggers, this time a mirrorless camera. Today’s recommendation is the Fujifilm XT-2 with the VPBC-XT2 battery grip.

Read on as we discuss why in more detail.

Why the Fujifilm X-T2 is perfect for vloggers

Those of you who keep up with your camera news might be thinking this a slightly odd choice, given that Fujifilm has since released the X-T3 and X-T30. However, the X-T2 is still a fantastic camera in its own right, and all the subsequent releases mean it’s only going to get more affordable.

The video quality of the X-T2 is more than enough for vlogging. It was the first Fujifilm X-series camera to show that Fuji was really taking video seriously – that’s why it shoots 4K UHD (3840 x 2160) video at a bit rate of 100Mbps, all of which represents a considerable jump from the X-T1. Its footage looks simply fantastic, rendering beautifully thanks to the 24.3MP X-Trans CMOS sensor, and the 3-inch rear display with 1.04million dots makes monitoring your shots a matter of ease. The X-T2 also has a 3.5mm microphone port, meaning it’s easy to attach a shotgun microphone to bump up your sound quality and really improve your footage.

As mentioned earlier, we’re specifically recommending the X-T2 with the optional VPBC-XT2 battery grip. This accessory transforms the camera from a decent vlogging camera into an exceptional one, and if you’re serious about vlogging with the X-T2 we’d go so far as to say it’s essential.

This is for two reasons: #1 the VPBC-XT2 battery grip contains an external headphone socket for monitoring your audio. And #2, the grip extends the X-T2’s maximum 4K recording time from 10 minutes to 29 minutes. Either of those by themselves would be enough to make the battery grip a worthy purchase – put them together and they make it essential.

There are plenty more features we can list on the X-T2 – it has an HDMI output, audio volume live monitoring and dual card slots compatible with UHS-II – but the other thing perhaps most worth flagging up is that it is stylishly and ergonomically designed to be easy to use (with dial-led controls) and to look good too. Lightweight and rugged, the X-T2 is a camera that’ll keep up with you no matter where your vlogging adventures take you.

An ideal vlogging setup with the Fujifilm X-T2

We’ve put together a recommended vlogging setup for getting started with the Fujifilm X-T2. While we encourage experimentation and finding a setup that works for you, here is our selection of accessories you can use to make your shoots run a little more smoothly:

– Get a decent wide lens with a large maximum aperture. This will allow you to gather plenty of light and create shallow depth of field, as well as ensuring that the image you produce is of top quality. Something like the Fujifilm XF 35mm f2 R WR Fujinon Lens is a good choice, providing an equivalent focal length of about 50mm.

– Add the VPBC-XT2 battery grip (pictured above) to make your shoot last longer.

– A good microphone that can take advantage of the X-T2’s 3.5mm mic socket. We recommend the RØDE VideoMic GO, a portable and powerful microphone that’ll easily fit in your kit bag.

– Get multiple UHS-II memory cards. The X-T2 has two powerful card slots – use them! Get a couple of SanDisk Extreme PRO UHS-II cards in your preferred size (we’d recommend going as high as your budget allows).

– A tripod that’s geared for video. Stable but lightweight, with a head that enables smooth movement. The Manfrotto 500 Video System is a good choice.

– A pair of monitoring headphones for keeping an eye (an ear?) on your sound. You can’t go wrong with a pair of Roland RH-5 headphones.

– A video light. This doesn’t have to be expensive, but is useful to have in a pinch. Something light the Rotolight NEO II is ideal.


That’s all for the Fujifilm X-T2! We’ll see you for the next instalment of our vlogging kit series.

PROFOTO A1X FOR FUJIFILM

Profoto A1X for Fujifilm

The fantastic Profoto A1X speedlight flash is now available with a Fujifilm hot-shoe for full TTL compatibility with Fujifilm X-Series and GFX cameras. Fast recycle times are a benefit to any photographer shooting weddings, events or press. With Profoto AirTTL technology you can use this flash as a remote light source, or as a control unit for multiple Profoto flash heads.

Travelling light

Profoto A1X is compact and powerful. The flash is powered by an on-board rechargeable Lithium-Ion battery. This high power battery recycles the flash head fast, removing the need for external battery packs and cables. The Profoto A1X has a magnetic system snap-on system for light modifiers and comes with a wide-angle diffuser and a dome diffuser and a bounce-card which each snap on / off in a moment.

The Profoto A1X for Fujifilm is £949 including VAT.
To order call our expert sales team on 0207 582 3294 or email: sales@fixationuk.com

Profoto Air TTL

Profoto Air TTL technology allows you to use your camera system’s flash metering with a broad range of Profoto flash heads, from the on-camera A1X to the mighty Pro-10 Generator. Once your lights are in place, you can point, shoot and let your camera worry about the exposure. The wireless Air TTL connectivity, from camera to remote flash heads, saves you time when conditions change on location as the TTL metering will raise and drop the flash output as required. For precise control you can switch to Manual output and dial power up or down. The A1X and A1 speedlight flashes work as AirTTL commander units and as remote lights. Profoto also produce dedicated AirTTL remotes for Canon, Nikon, Sony and Panasonic TTL systems so you can use your familiar Profoto setup across a broad spectrum of cameras.

FUJIFILM LAUNCH THE X-PRO3

Fujifilm Launch the X-Pro3

Fujifilm has pumped its latest technology into its new X-Pro3 rangefinder digital body. This latest release features higher resolution, improved AF and is the most durable Fujifilm body yet. With an unusual rear LCD design Fujifilm prove that, as ever, they are brave enough to be different with a design that pays homage to the company’s analogue photography heritage.

The camera has launched in 3 colour variations Black , Dura Black and Dura Silver  – more on the coatings below.

Coating variations for the X-Pro3 pictured left to right: Black, Dura Black and Dura Silver.
Coating variations for the X-Pro3 pictured left to right: Black, Dura Black and Dura Silver.

The Fujifilm X-Pro3 is the third generation of the X-Pro rangefinder-style digital mirrorless camera from Fujifilm. In 2012 the original Fujifilm X-Pro1 launched the X-Series interchangeable lens system. Since then the compact and portable system has been adopted by many documentary and street photographers. The new X-Pro3 has improved on its predecessor the X-Pro2 with: the latest generation sensor and processor, vastly improved AF sensitivity, a new film simulation mode, and an improved viewfinder. We dive into the details below.

4th Generation Sensor & Image Processor

The X-Trans CMOS 4 sensor is combined with the X-Processor 4 image processing engine for flagship image quality and recording performance. This technology was first seen in the Fujifilm X-T3 body and later the X-T30. The X-Pro3 has 26.1 megapixels with phase detection AF pixels built into the sensor. The processor can combine in-camera continuously shot images for HDR rendering and up to 9 frames for multiple exposures in different combination modes. The processor can handle high data-rates for 4k video recording for up to 15 minutes.

Enhanced Build and Durability

The X-Pro3 is built to withstand professional use with improved coatings, build materials and weather sealing

  • External body covers of the X-Pro3 are made from Titanium which is strong, corrosion resistant and light.
  • The X-Pro3 internal chassis is magnesium alloy for even more weight saving.
  • Surface-hardening technology Duratect protects the X-Pro3 from scratches and gives a nice metallic finish applied to Dura Black and Dura Silver versions.
  • Weather sealing applied at 70 points for enhanced moisture and dust resistance.

Improved Auto-Focus

Fujifilm have improved their AF algorithm which will enable auto-focus in lighting conditions of -6EV which is the light cast by a quarter-moon! The new firmware released with the X-Pro3 features an AF range limiter function to increase speed of AF lock-on with any lens. You can use these settings to dial in a focus preset point with any X-series lens.

The Viewfinder

The rangefinder style viewfinder gives you the option of an optical viewfinder or an electronic viewfinder. This lets you choose between a constant view of your subject or a display that represents your exposure and can play back your last shot all within a clear bright viewfinder so that you can keep your eye to the camera.

  • Optical viewfinder responds at the speed of light
  • OVF can be augmented with a smaller EVF window to display exposure simulation, enlarged focus area or pictures taken
  • EVF covers 97% of sRGB colour space for accurate colour reproduction
  • EVF boost mode increases apparent viewfinder smoothness to approx. 200fps
  • EVF delivered by a 3.69 million dot organic EL panel that delivers high contrast and fine detail.

Retro rear LCD panel

The rear LCD monitor on the X-Pro3 hinges down from the back of the camera 180 degrees. When flipped up, see the image below, the screen is closed into the camera. The LCD screen is designed for use when waist-level shooting, shooting overhead, and for accessing the menu and adjusting camera settings.
When the LCD closes, on the rear of the camera there is a small square memory LCD screen that is always on and displays shooting settings such as frames remaining and, ISO and shutter speed. Or it can display the film simulation selected with ISO and white balance. This represents the film windows used to store box-ends on classic analogue cameras to remind photographers what film they had loaded.

The Fujifilm X-Pro range and all other X series cameras are based exclusively around the APS-C sensor size. This commitment to a single sensor dimension means that unlike Canon, Nikon and Sony systems the Fujifilm X-Series lenses are much smaller and lighter as they have never been required to project an image circle that covers a full frame sensor.

Fujifilm state that the X-Pro3 in Black will become from the 28th November and the Dura Black and Dura Silver versions will be available from mid-December.

FUJIFILM Cameras

Fujifilm Week

Exclusive deals on Fujifilm

For this week only we have special offers on a wide range of Fujifilm equipment. Get great deals on your next purchase. Only available this week: 19th – 23rd August

To find out more come in to see us in our London showroom, call our sales team on 0207 582 3294 or email sales@fixationuk.com

Fujinon Lenses XF and GF

Fujifilm has developed an impressive stable of lenses to suit a wide range of shooting situations. Compact primes for lightweight travel, fast wide-angle lenses for weddings and low-light events, telephoto zooms for press and sport, and the GF series for their medium format system. The manufacturer has always kept us keen with road-maps of new releases. This week you can save 10% on selected lenses and take advantage of a host of other offers including 0% finance* on selected items.

XF Lenses 10% discount

Fast prime lenses
Fujifilm 14mm f2.8 R XF Fujinon Lens
Fujifilm 16mm f1.4 R WR XF Lens
Fujifilm 23mm f1.4 XF R Fujinon Lens
Fujifilm 35mm f1.4 R Fujinon Lens
Fujifilm 50mm f2 R WR XF Lens
Fujifilm 56mm f1.2 R XF Fujinon Lens
Fujifilm 90mm f2 R LM WR XF Lens

Compact primes
Fujifilm 18mm f2 R Fujinon
Fujifilm 23mm f2 R WR XF Lens
Fujifilm 27mm f2.8 XF Lens
Fujifilm 35mm f2 R WR Fujinon Lens
Fujifilm 60mm f2.4 R Macro Fujinon

Fast Zooms
Fujifilm 10-24mm f4 R OIS XF Fujinon Lens
Fujifilm 16-55mm f2.8 R LM WR Fujinon Lens
Fujifilm 50-140mm f2.8 WR OIS XF Lens
Fujifilm 50-140mm f2.8 WR OIS XF Lens kit with 1.4X Teleconverter
Fujifilm 100-400mm f4.5-5.6 R LM OIS WR Fujinon Lens
Fujifilm 100-400mm f4.5-5.6 R LM OIS WR Fujinon Lens kit with 1.4X Teleconverter

GF Lenses 10% discount

Selected lenses from the GF range are reduced this week by 10% and some are available with 0% finance over 24 months* an ideal opportunity to spread the cost if you are adding to your lens range or investing in a new system. The Fujinon lenses for the GFX range are produced to the highest standard capable of resolving superb detail on the most demanding imaging sensors.

Prime lenses
Fujifilm GF 23mm f4 R LM WR Lens
Fujifilm GF 45mm f2.8 R WR Lens
Fujifilm GF 50mm f3.5 R LM WR Lens
Fujifilm GF 63mm f2.8 R WR Lens
Fujifilm GF 110mm f2 R LM WR Lens
Fujifilm GF 120mm f4 R LM OIS WR Macro Lens
Fujifilm GF 250mm f4 R LM OIS WR Fujinon Lens

Zoom Lenses
Fujifilm GF 32-64mm f4 R LM WR Lens
Fujifilm GF 100-200mm f5.6 R LM OIS WR Lens

Savings on Camera Bodies

Trade-in bonus

If you are thinking of switching systems or upgrading your current Fujifilm body to the latest version now is a great time to trade in with an additional £100 trade in bonus on selected bodies available all week**. When a trade in bonus is applied you still receive the full trade in value of your camera plus the extra offered by the manufacturer e.g. when you trade in a camera worth £500 during a £100 trade in bonus offer you could put £600 against your next purchase**

£100 trade in bonus available** when purchasing:
Fujifilm X-T2 Digital Camera Body
Fujifilm X-T3 Digital Camera kit with XF 18-55mm + XF 55-200mm Lens
Fujifilm X-T3 Digital Camera Body
Fujifilm X-H1 Digital Camera Body with Vertical Battery Grip
Fujifilm X-Pro2 Digital Camera Body

10% off Selected Fujifilm Batteries

The NP-125 battery for the GFX 50R and GFX 50S and the NP-W126s battery compatible with the X-Pro2 and X-T2 and XT-3 bodies are reduced this week by 10% a great time to add some spares to your kit to keep you shooting on long trips and in remote locations.

To find out more call our sales team on 0207 582 3294 or email sales@fixationuk.com

*Credit is subject to application and status. Barclays Partner Finance act as the lender. Please contact us for full terms & conditions and of our finance.

**Trade-in bonus is applicable when trading in any working DSLR or mirrorless camera when purchasing a new camera listed above. Offer ends 23.08.19. A DSLR or mirrorless camera is defined, for this purpose, as a digital camera comprising of a body utilising separate interchangeable lenses. This excludes cameras with a fi xed or built-in lens

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